October 16, 2010 in Blog, Product Updates by Nicholas

Feature Focus: Subscriptions

Brand awareness and customer engagement are buzzwords you hear a lot these days. Subscriptions are a unique feature that we have baked into Pushr that gives our clients a tool to keep their brand top-of-mind for their customers.

What are Subscriptions?

Subscriptions allow you to schedule a series of messages to be automagically sent to your subscribers on a daily or weekly basis. This lets you engage your customers regularly with valuable content without having to login to your account every day to manually send a message. Read more »

October 15, 2010 in Blog, Mobile Industry News by Nicholas

The feature phone is dead! Long live the feature phone!

Smartphone apps are cool, no doubt. Apple’s “there’s an app for that” commercials have driven that home. But according to Nielsen, as of Q4 2009, iPhone, Android, Blackberry and other smartphones only represented 21% of the American wireless market. Put another way, 79% of your customers have a phone that can’t run any apps, much less cool ones.

I’m biased, of course, but SMS text messaging is still the true killer app in mobile marketing and communication, and that will be the case for years to come. Read more »

October 14, 2010 in Blog, Mobile Industry News by Nicholas

Study: Teen girls send over 4,000 texts a month!

Question: How many text messages do teens send a month?

Answer: A lot.

It’s not news that teens send a lot of text messages, but a new Nielsen study finally lets us define exactly how many “a lot” is. Apparently, it’s 3,339 and getting bigger, up 8% over last year. But it seems the guys are pulling down that average, since teen girls exchange a whopping 4,050 SMS messages a month! Read more »