October 19, 2010 in Blog, Mobile Industry News by Nicholas

Do you sleep with your cell phone? Join the club.

No, this isn’t a post about sexting. Sorry to disappoint you. I’m talking about being so attached to your phone that you keep it with you even when you go to bed. Don’t feel bad if you do, because you’re not alone.

According to a recent study by the Pew Research Center, fully two-thirds – 65% – of American adults take their phone to bed with them. Just to make sure this is clear, we’re not taking into account teens in this number. 65% of Americans over 18 sleep with their cell phone.

Sure, the 18-29 age group pushes the average upwards, with 90%+ having ever slept with their cell phones near or in the bed with them. But I count myself among the 70%+ in the 30-49 year-old demographic who have done this.

The point is, if you think it’s just teens who are practically surgically attached to their cell phones, it’s time to adjust your perspective.

Photo credit: Like Mad

October 16, 2010 in Blog, Product Updates by Nicholas

Feature Focus: Subscriptions

Brand awareness and customer engagement are buzzwords you hear a lot these days. Subscriptions are a unique feature that we have baked into Pushr that gives our clients a tool to keep their brand top-of-mind for their customers.

What are Subscriptions?

Subscriptions allow you to schedule a series of messages to be automagically sent to your subscribers on a daily or weekly basis. This lets you engage your customers regularly with valuable content without having to login to your account every day to manually send a message. Read more »

October 15, 2010 in Blog, Mobile Industry News by Nicholas

The feature phone is dead! Long live the feature phone!

Smartphone apps are cool, no doubt. Apple’s “there’s an app for that” commercials have driven that home. But according to Nielsen, as of Q4 2009, iPhone, Android, Blackberry and other smartphones only represented 21% of the American wireless market. Put another way, 79% of your customers have a phone that can’t run any apps, much less cool ones.

I’m biased, of course, but SMS text messaging is still the true killer app in mobile marketing and communication, and that will be the case for years to come. Read more »

October 14, 2010 in Blog, Mobile Industry News by Nicholas

Study: Teen girls send over 4,000 texts a month!

Question: How many text messages do teens send a month?

Answer: A lot.

It’s not news that teens send a lot of text messages, but a new Nielsen study finally lets us define exactly how many “a lot” is. Apparently, it’s 3,339 and getting bigger, up 8% over last year. But it seems the guys are pulling down that average, since teen girls exchange a whopping 4,050 SMS messages a month! Read more »